Our Vision 

At O’Wells Adventure Company, we wanted to create something unique for the outdoor industry. With fashion trucks on the rise, we have finally found our niche. We feel the outdoor industry could benefit from a similar mobile retail concept. We travel around to different events, festivals, trailheads, and campsites in the greater Austin area promoting outdoor brands, and selling the stoke to experts in the outdoor industry and novices alike. As outdoor enthusiasts, we want to make it easier for families and all generations to get outside by bringing the product directly to them. We will also provide guided tenkara fly fishing and guided hikes to our clients.


Who We Are

Adam has worked in the outdoor industry for over 12 years and has been in Retail Management for 15 years. He has enhanced his career by working for outdoor industry companies like Vail Resorts and Sun and Ski Sports. He is an avid fly fisherman, snowboarder, surfer, hiker, backpacker, and all around outdoorsman. He is also an Angler Instructor for Texas Parks & Wildlife, a Texas fishing guide, and CPR certified.

Alicia majored in Fashion Merchandising with a Minor in Marketing at Texas Woman's University in Denton, TX. She has worked on merchandising teams for several outdoor industry retailers like Vail Resorts Retail and Austin Canoe & Kayak. She is inspired by nature, fashion and fabrics that deliver both style and performance. 

Meet The Team


Adam Wells

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Alicia Wells

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 I grew up traveling and finding myself next to the water. With a father in the navy, I lived all along the California coast and a few places on the east coast before my family relocated to the Austin area. Hiking the Redwood Forest and day trips to the beach were a regular part of my upbringing.

“Growing up, I always found myself living out of a backpack/suitcase. I grew up on the waters of Oklahoma. Every summer my family and I would pack up and move to the lake. At a young age, I took up the sport of fishing, over the years I have mastered new ways of fishing to get me back in touch with my Native American heritage. It was always instilled in me the importance of being in nature, it is just a part of who I am.